If you want to succeed in marketing in LA and be hip at the same time, influencer marketing is the way to forge ahead.

Originally used by much larger brands and corporations working on big deals, now there are more aspects to it, with second and third tiers, geared toward more customized niches.  Now – thanks to an LA- and southern San Franciscan-based company Unity Influence – this is becoming much more accessible for influencer pitches.

Offering a reasonably priced-machine-learning-enabled solution, now micro-influencers can access small businesses seeking to use their targeted reach for marketing purposes, exposing a new category to the benefits of influencer pitches.

The mission behind the company is to establish an influencer marketing engine more accessible to SMEs and hopefully more successful than what is already out there like AdWords and Facebook campaigns.