Los Angeles enjoyed its first ever Frieze Art Fair last week. Between 15 and 17 February, the Fair – which has already been in New York and London – reached LA and was held at Paramount Pictures Studios, Hollywood.
Endeavor Agency brought Salma Hayek, Serena Williams and Tobey Maguire to the fair. Featured there were the following: Doug Aitken, Judy Chicago, Karon Davis, Mike Kelley, Ed Ruscha and Cindy Sherman. Crowds swarmed the fair and all tickets were sold. Opening night was attended by the rich and famous including: Brad Pitt, James Corden, Leonardo DiCaprio, Michael Keaton and Brad Pitt. But they were not the ones the fair was after (except for the publicity); rather the fair is interested in agents and producers who are looking to buy such as Jim Ginapulous, head of Paramount Studios.
A few hours into the fair, Hauser & Wirth put $1.8m forward from a private European foundation for a Mike Kelley installation; this was the most expensive piece sold at the fair. The next most expensive was Yayoi Kusami’s Infinity Nets at Lévy Gorvyy for $1.6 million.