Category Archives: Media

How Pop Stars Make Rebranding Work

Branding is an integral part of any entity’s ID. Every industry is crowded with personalities and products competing for attention and customers. That is why a noticeable and recognizable campaign is so important.

Expert marketer Evan Metropoulos has worked with some of the biggest brands and pop stars to rethink and revitalize their image. His vision and strategies drastically heighten brand awareness and create new points of contact for fans and customers.

Evan Metropoulos and Sylvester Stallone
Evan Metropoulos, left, with actor Sylvester Stallone

According to Metropoulos, branding campaigns need to incorporate all forms of media and span numerous platforms to be effective. Whether in the movie, music, or merchandise world, from New York to L.A., the United States or Europe, branding must be bold and striking and reflect the values and persona of its representative icon.

Evan Metropoulos and Michael Bay
Evan Metropoulos with movie director and producer Michael Bay

When considering a rebrand for a superstar, Metropoulos says it is most important to work slowly and methodically, convey authenticity, and exercise humility. “It is absolutely possible to rework a personal brand,” he says, “but it needs to be done with intention and thought.”

LA’s Media Industry

At the end of last month, the Taoiseach (Irish Prime Minister Leo Varadkar) completed his trade mission to LA, California.  The two-day affair targeted the next stage of the TV and movie industries in Ireland, in an attempt to learn something from the LA scene.    Varadkar met with a variety of leaders in all sorts of related industries such as Hulu, Disney and Netflix.

In Ireland, the audio-visual industry’s estimated worth is €1bn.  TV and animation accounts for approximately €700m of this. The Irish government hopes that this sector will double within the next five years through an increase in production activity and doubling the number of employees in the industry.

LA is definitely the place to learn about the media industry, especially TV and audio-visual.  The 2017 Otis Report on the Creative Economy of California found in 2015 that a whopping 1.6 million jobs were added to the economy in the creative sector, generating 759,000 direct, indirect and induced jobs for workers who collectively earned $56.9 billion. So it’s potentially a good industry to work in.