Tag Archives: Hollywood

How Pop Stars Make Rebranding Work

Branding is an integral part of any entity’s ID. Every industry is crowded with personalities and products competing for attention and customers. That is why a noticeable and recognizable campaign is so important.

Expert marketer Evan Metropoulos has worked with some of the biggest brands and pop stars to rethink and revitalize their image. His vision and strategies drastically heighten brand awareness and create new points of contact for fans and customers.

Evan Metropoulos and Sylvester Stallone
Evan Metropoulos, left, with actor Sylvester Stallone

According to Metropoulos, branding campaigns need to incorporate all forms of media and span numerous platforms to be effective. Whether in the movie, music, or merchandise world, from New York to L.A., the United States or Europe, branding must be bold and striking and reflect the values and persona of its representative icon.

Evan Metropoulos and Michael Bay
Evan Metropoulos with movie director and producer Michael Bay

When considering a rebrand for a superstar, Metropoulos says it is most important to work slowly and methodically, convey authenticity, and exercise humility. “It is absolutely possible to rework a personal brand,” he says, “but it needs to be done with intention and thought.”

Hollywood’s Travels to the East

It’s not just Hollywood where Hollywood is successful.  In fact, the figures for 2018 from the box office in South Korea show that the Hollywood movies is mega popular there too.  indeed, in 2018 the top 10 box office list in South Korea was more than half from Hollywood!

This number is quite a deviation from years in the past.  Significant among these in revenue were: 

  1. Avengers: Infinity War ($92.8 million) (position number 2; first position was a local film Along With the Gods: The Last 49 Days, $92.9 million)
  2. Bohemian Rhapsody ($62.6 million) (position number 3)

It was 8 years ago when Hollywood titles last held more than half of the top 10 titles.

Meanwhile in Hong Kong last year, Hollywood was even more popular with the top 10 movies including 8 from the other side of the pond!  Figures there were:

  1.  Along with the Gods: The Two Worlds ($6.96 million) in #9
  2. The Last 49 Days ($6.17 million) in #10.

Overall almost a 6% increase was gained in theatrical box office in the region.