Ask 10 successful businesses what ultimately led them to great success and you’ll get 10 different answers. But when companies refer to the social responsibility and charitable giving their firm has engaged in on their journey to the top, that’s a game changer on a whole different level.
TOMS Shoes – where Laurent Potdevin made his mark some years back as company director – is one such company. Founded in 2006 by Blake Mycoskie, what differentiated the shoe manufacturing company was its “one for one” business model (each pair that is sold means an impoverished child gets a pair). This model has not in any way meant that the company has not been wildly financially successful though as well, proving that good business doesn’t have to just be about the bottom line.
Today, TOMS is still turning a profit and making increasingly more dreams come true. Thanks to its recent Disney partnership and the creation of the TOMS X Disney Princess Shoe Collection, girls and women worldwide can feel like real-life princesses.
Because at the end of the day, businesses that clothe the needy within the parameters of their success are nothing short of heroically dreamlike…and possibly the best measure of success that there is.